With the improvement of people’s awareness of health and chronic disease management and the intensification of China’s aging, household medical instruments have penetrated into every family like mobile phones, and the detection of various routine signs and data has also sunk from hospital physical examination to family management, such as the most common blood pressure, blood glucose, blood lipid, blood oxygen, body temperature, weight, etc.

At present, China’s medical devices market can be roughly divided into two categories: medical devices and household devices. Household medical devices are divided into three major categories: household therapeutic devices, household rehabilitation devices and household health care devices. Functionally, household medical devices are mainly classified into detection, respiration, rehabilitation, treatment, physiotherapy, family health care, mother and child care, killing products, etc, According to the specific user groups, there are: mother and baby, old human, patient and general.

From the current market pattern, the scale of the global medical instrument market is about half of the scale of the global drug market. The medical instrument industry in developed countries has become an important force to improve the overall biomedical industry, while the proportion in China is only about 20%. There is still huge development space for the domestic medical instrument market in the future. As a subdivided industry of medical device market, household medical device industry has huge market space and opportunities in the future.

According to the data of the Ministry of civil affairs, at this stage, the number of elderly people over the age of 60 in China has exceeded 200 million, accounting for 14.9% of the total population. The number of elderly people over the age of 80 is increasing at the rate of 1 million per year. With the coming 20 years, China will enter the peak of population aging society. By 2030, China will become the country with the highest degree of aging in the world.

In the solutions to a series of problems brought by population aging, we can find that the market prospect of medical service demand will be very broad. In the future, Chinese people will have more and more strong demand for intelligent and one-stop medical and health care services in the family for common and chronic diseases of the elderly. For example, sphygmomanometers, thermometers and blood glucose meters will become the standard configuration of families in the future, which is reflected in the overall expansion of the medical service market.

At the same time, driven by Internet technology, various service industries such as medical treatment, pension, insurance and legal consulting will penetrate each other, break the traditional industry boundaries, and carry out integration and industry reshuffle.

The medical device industry is a high-end manufacturing industry in developed countries. The current situation of China’s medical device industry is low concentration, and the medium and high-end mainly rely on imports. With the strong support of national policies, it is developing towards localization and intelligence.

The State Council directly or by the national development and Reform Commission, the health and Family Planning Commission and other departments issued relevant policies to provide support for the medical device industry in infrastructure and major special projects. Local governments will also build high-tech biomedical industrial parks, study the relevant policies of advanced development zones, and tilt the medical device industry as a key development direction, Inject power into the industrial upgrading of national brands. The introduction of several opinions on promoting the health service industry, the new regulations on the administration and supervision of medical devices, the special approval procedure for innovative medical devices (Trial), etc. will simplify the approval process and encourage enterprises, especially small and medium-sized enterprises, to accelerate the process of innovation and import substitution. Enterprises have set up their own R & D centers around first tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen to expand upstream. 

At present, China is formulating the 13th five year plan for the medical device industry, which will focus on encouraging and developing the relevant contents of family and social wearable devices. During this period, the household medical device industry will usher in the overall explosive growth.

According to statistics, by the end of 2014, the scale of China’s medical device market had reached 400 billion yuan, with an average annual growth rate of more than 20%, but it was still far from meeting the market demand.

The reasons for the imbalance between supply and demand are not only the population aging and long-term regulatory policies mentioned above, but also the high-tech nature of medical resources. The contradiction between the shortage of medical resources in China, especially the shortage of high-end medical resources, has always existed, and the number of hospitals and beds are seriously insufficient, The relatively slow growth of medical resources is difficult to meet the needs of a large number of people for the health industry.

As a popular medical and health care instrument in cities, household medical instruments can provide a certain role in prevention, diagnosis, health care and rehabilitation, reduce the waste of high-quality medical resources to a certain extent, and provide real-time monitoring data for health undertakings. Rural areas have a huge demand for medical resources. Therefore, in the implementation opinions on Further Strengthening the construction of rural doctors issued by the State Council, it is clearly pointed out that the construction of village clinics should be strengthened. Household medical devices have the characteristics of relatively low price, strong adaptability, convenient transportation and low requirements for operation professionalism, which can solve some of the actual needs, It is conducive to expanding the market.

As an emerging industry, the current profit margin of medical devices is relatively large, and the power of enterprises in channel innovation is still insufficient. However, in the environment of more and more sufficient market competition, with the continuous development of logistics industry and Internet technology, the barrier of dividing sales regions by regions will be broken through in the future sales channels. The overall front-end sales channels of the medical and health industry will focus on e-commerce, and the main work of dealers will gradually transition to providing follow-up product maintenance and customer maintenance according to regions, Provide consumables logistics and other services.

As a sub industry of manufacturing industry, household medical device industry is also facing the pressure of industrial upgrading. Mastering the core technology and patents of products, improving the production process, improving the accuracy and stability of collected data, and strengthening user experience are the localization direction of medical devices. The domestic medical device industry has natural advantages over foreign manufacturers in terms of cultural adaptability and operating cost. In particular, it has occupied a considerable market share in low-value consumables, while it has a small market share in high-value consumables, such as domestic bone trauma repair equipment. There is still a lot of market space to break through through through technical upgrading and policy support.

At present, most enterprises are moving closer to mobile wearable devices, cloud computing and big data, and developing towards faster detection, more convenient operation and more accurate data.

Internet companies have also seen huge business opportunities in this regard. Giants such as Alibaba and Baidu have entered this market in the form of cooperation with traditional medical instrument manufacturers. The direction of cooperation is to establish a remote real-time early warning and monitoring system through real-time data transmission of daily data collected by household medical devices, cloud computing processing, construction of the Internet of things for diagnostic information, linkage and access with the hospital’s medical resources, so as to complete the closed loop of the whole industrial chain.

Although the moat of enterprise technology in China’s household medical device industry is not deep enough, some start-ups or small-scale enterprises will experience the stage of developing homogeneous products, and the different support policies of local governments will also bring the medical device industry into territory division and excessive competition.

The future products of household medical devices will develop towards the direction of completing the customer’s one-stop experience, that is, through a few or even a small terminal, complete the detection and collection of all human health data in a short time, minimally invasive and painless conditions, and transmit them to the data background processing in real time through the system to quickly draw analysis conclusions, Give customers effective treatment, rehabilitation support and health suggestions at the first time. If the enterprise, under the continuous care of macro policies, starts with technological innovation, grasps the core technology, uses reasonable financial means to introduce funds and other resources needed for enterprise strategic development, and breaks through industry barriers, new industries and greater market opportunities will be explored.

Post time: Nov-22-2021